Tribes

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Author: Seth Godin

Category: Business & management , Economics , Finance

Book Format: Paperback / softback

Publisher: Piatkus

ISBN: 9780349439846

RRP: $29.99

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The New York Times and Wall Street Journal bestseller that redefined what it means to be a leader.

Since it was first published, Seth Godin’s visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists or readers around an idea, this book will demystify the process.

It’s human nature to seek out tribes, be they religious, ethnic, economic, political or even musical. Now the Internet has eliminated the barriers of geography, cost and time. Social media gives anyone who wants to make a difference the tools to do so.

With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead.

If you think leadership is for other people, think again-leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerchuk, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle.

Tribes will make you think-really think-about the opportunities to mobilise an audience that are already at your fingertips. It’s not easy, but it’s easier than you think.

Tribes is a must read for all of us. It’s up to each one of us to lead in today’s new kind of world

Tribes is a short book – only 147 pages. But its short size belies its true importance. As I read it, I was literally underlining every other sentence. I went through two highlighters before I finished! This is one of the most important books I have read this year.I highly recommend it

Godin’s simple manifesto for success and happiness is inspiring – Financial Times

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