Discover exactly how to create a personal brand that is as authentic and confident as Oprah Winfrey or the Dalai Lama.

How do people like Oprah Winfrey create globally recognizable personal brands? The key is authenticity — presenting a genuine version of yourself in person, on the stage, and across your online presence. With specific examples, practical advice and inspirational stories, ‘Being You’ is the definitive guide to personal branding in the 21st century.